Welcome to Charm U!

Girls’ fashion has never been more charming!

Make a fashion statement with must-have girls’ Charm Bracelets and Charm U characters! Send a little charm—They make great gifts for girls of all ages! Add your favorite characters for the most charming charm bracelet collection ever!

The latest in girls’ fashion is available exclusively at Toys “R” Us!

Royal Rhonda
Get to know them one by one!
Luna Blue
Bitsy Butterflipper
Ginny Gemstone
Princess Yoonie
Spotlight Bird Girls Bracelet Charm
Where to Buy Charm U Girls Bracelet Charms
Playisode Ep. 1
Join the Charm U Crew for fun adventures! It’s amazing what can happen with a little charm!

Which Charm are U?